Think Outside the (Mail) Box

Moving 5 times in 10 years will make anyone – even a graphic designer like me – want to cut down on mail. Not only is forwarding a pain, but there are so many random things like magazines that still don’t seem to end up where they’re supposed to. Here are my top 3 digital substitutes for physical mail: they center around my visual priorities of course (I love sending and receiving stylish mail!) but I know there are lots more out there on the more practical side, so please comment and share your own favorite resources!

Adaptation_House_Paperless_1Here in Baku, there simply isn’t a snail-mail option (unless you count smooshing envelopes into your husband’s work bag, to be coated with a layer of pretzel dust and maybe or maybe not delivered to its intended recipient within a week). But even before moving, I was a fan of this thoughtful digital communication company. Paperless Post lets you pick a card, personalize it, and even “write” on an envelope. When the recipient clicks the email link, they experience “opening” the card just like if you sent it physically.

Screen Shot 2015-02-23 at 7.48.53 PMAdaptation_House_Paperless_PostAbove: Spring Flowers design for Paperless Post by Red Cap Cards, 3 coins. I use Paperless Post for special, individualized messages to family and friends both local and stateside: you can’t go wrong sending a birthday or thank you card this way. They have many free options, but some premium designs cost from 1 to 3 “coins”, which you can buy in multiples of 20 on their site starting at 6.

Adaptation_House_Paperless_2Again it was work that led me to this “innovative digital publishing platform”, but personal interest keeps me coming back. Well-known magazines such as Marie Claire along with quirky independent zines are available to read, browse, and be visually inspired by from any digital device .

Adaptation_House_issuu_MarieClaire

Adaptation_House_IssuuAbove, an example spread from Marie Claire February 2015. They do have several paid subscription options, but almost everything I want to read is available for free. It really is an archive, library and newsstand all in one.

Adaptation_House_Paperless_3I use Mailchimp often to create e-newsletters for my professional graphic design clients. I also love to craft html emails like moving announcements and party invites for personal mailing lists, when I want more control over the design and content than other options (like evite) can give me.

Adaptation_House_Mailchimp_Example

Above, a personal moving announcement sent earlier this year. If you are a bit more creative and web-savvy, or want to include photos in a special way, Mailchimp is a fun option. As long as you let them include a logo at the bottom (and don’t send more than 12,000 emails a year) it’s free!

Adaptation_House_MailChimp

What are your favorites? List them below for me please! Once comments are closed, I’ll be sure to add links on the Where to Shop services section).

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